Here is a quick link to the full Figma file:
https://www.figma.com/file/RBt1pHZurhfHgM1WCYJXeA/Redesigned-Interface?node-id=269%3A2
https://www.figma.com/embed?embed_host=share&url=https%3A%2F%2Fwww.figma.com%2Ffile%2FRBt1pHZurhfHgM1WCYJXeA%2FRedesigned-Interface-Showcase%3Fnode-id%3D269%253A2
Ux Lead designer, Visual Design, Usability testing
1 Product Designer, 1 junior UI guy
Figma, Notion, Illustrator, Photoshop
Investa. ng is a fintech startup in Nigeria that helps users save money. In the first year of launching, users were able to save up to ₦35 million. However, customer retention has been a challenge as they lost users to competitors.
I attended a kickoff meeting with the Product Owner, CEO, marketing team, and other stakeholders after being hired at Investa Nigeria. We agreed on the business requirements as well as my deliverables.
Retain users
Help them engage with the company's products better
Help Investa become the top destination for saving and investing
However, the deliverables were not actionable as I needed real data to critique the users' existing constraints while interacting with their mobile applications.
We also recruited 4 new users (prospective users) and 6 existing users. The results were as follows:
felt that the brand was inconsistent, especially in terms of UI elements e.g,. buttons
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failed to complete tasks due to unclear content and no feedback to let them know exactly what was wrong
complained about unclear navigation due to inconsistency of active navigation items and are not sure about the page they are on
My team and I set out to create a vision that would resonate with users in a bid to give the Investa mobile app an appropriate brand and experience. The result was almost instantaneous, with a 30% increase in user engagement.
This led to a rebrand that influenced brand trust and ease of use, thereby changing the task completion rate and flow awareness to a whopping 90% with the same users who were recruited at the initial research stage.